Authors

Ana Gotter

Content Marketer

Ana is a long-form content marketer specializing in complex, technical, and regulated industries like finance, healthcare, HR, and SaaS. She believes in the powerful combination of storytelling, strategy, and research to create resources that stand out and drive real results. She is or has been a regular contributor at sites like Shopify, LendingTree, Search Engine Land, Wix, Bright Horizons, Rippling, Zapier, GoBankingRates, Social Media Examiner, Healthline, and more. She has multiple marketing and writing certifications. She has led two webinars for AdEspresso about PPC and Facebook Ad copywriting, and has written for multiple marketing agencies, lending and investment companies, HR platforms, and SaaS businesses.

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Written by

Ana Gotter

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