Attracting top talent is a priority for any company, and this often means getting the talent right at the source: straight out of college. Hiring fresh young talent is an important strategic way to secure innovative thinkers who will contribute greatly to a company. Collegefeed, a site dedicated to guiding recent grads through the process of preparing for a career and getting their first job, interviewed some 300 companies and found that 84 percent of them took college hiring to be important.
But attracting college talent is not always easy. In fact, a whopping 92 percent of companies admitted that they feel they have a “brand problem” when it comes to attracting recent college grads. Collegefeed also asked 9,000 college students and 6,000 recent college grads three questions: what companies they want to work for; what they look for when considering an employer; and how they find out about and get a first impression of the companies that are out there.
In response to the first question, 40 percent said they would like to work at Google, followed by 23 percent at Apple, and 15 percent at Facebook. Not surprising, since these brands are not only among the most well known and culturally popular in the world, but they also boast some of the coolest and best environments to work in.
Responding to the second question, 75 percent said they look for a good “people and culture fit,” while 70 percent said “career potential” was what they looked for, followed closely by “work/life balance.” The main takeaway here is that to attract college talent, companies must be able to effectively present the company culture and demonstrate the career growth potential within the company. Details about these aspects of a company’s operations will attract younger generations the most.
Finally, in response to the third question, the vast majority said they find out about and get a first impression about a company mainly through their friends, while approximately 40 percent said they found out on campus. This may come as a shock to most companies, especially since almost 100 percent of the companies polled by Collegefeed said they have an on-campus recruiting plan where they focus a great deal of their sourcing and branding efforts.
No wonder it’s difficult for companies to compete for college talent. Of course, not every grad gets a job at one of the most popular companies, where hiring is extremely competitive. So the potential is there to pose your company as a viable option for this generation of workers.
Whether you’re recruiting on-campus or not, remember these tips when formulating your college talent recruiting strategy.
Do you have other tips for how to connect with the younger workforce? What strategies have worked for your company to attract college talent?