A digital marketing company identified a new development opportunity and was looking for a copywriter capable of taking control of all content creation. So, they came up with a test for the job. The candidates’ task was to write the content marketing plan for the company. Keen to understand how the candidates would approach the task, company asked applicants to prepare a short summary proposal to be evaluated.
Key marketing team members will judge the applicants’ proposals, using a variety of criteria: persuasive language, grammar, marketing skills, communication skills, creative approach and structure of ideas.
Is it possible for the marketing team to evaluate this kind of application in an unbiased and systematic manner?
The team scoring component of the eSkill application allows an HR team to “blindly” grade responses according to a customized set of criteria. An HR administrator sets up the entire flow of the evaluation process, assigning different in-house experts to individually assess pertinent responses. Then, the administrator approves the final overall score.
All you need to do is establish a scenario: Identify the evaluation criteria, select your team of reviewers, and send the test to the candidates. Afterwards, your team appraises the responses without any knowledge of who the candidates are. Team members’ judgments are combined to form a comprehensive evaluation of the candidate’s answers.
Our innovative team scoring tool allows users to grade open-ended questions. The tool has different user portals, based on the permissions: