Despite the sluggish nature of our economy, the healthcare sector is one that job seekers would be wise to consider in 2013. Last year, this industry added over 300,000 jobs according to the Bureau of Labor Statistics. Despite the tough trends in the economy, healthcare has continued to show positive figures for the past five years. Recruiters in this industry have more flexibility because there is a continuous supply of jobs.
While healthcare gained about 1.4 million jobs over the past five years, overall there were about 4.6 million jobs lost. It’s no secret that the healthcare industry seems to be recession-proof, but that doesn’t necessarily mean recruiters have it made. With a larger workforce to deal with, recruiters must be smart about their time. The ability to wield tools and invest in technologies to streamline their process is essential in order to manage a workforce that is nearly recession-proof.
In this first of a two-part series, we will talk about healthcare technologies that recruiters need to be using in order to be as efficient as possible in one of the biggest job markets out there.
Mobility is a must
For recruiters across all industries, mobility is becoming the forefront of recruitment. No longer are job seekers content with applying for jobs on their laptops and desktops; they want to be able to access and apply for jobs on their smart phones and tablets. Text alerts are the future of recruiting, and job-seekers want to be informed when a new position becomes available the moment it becomes available. Mobility is extra important in healthcare because job hours are not your typical 9-to-5. Anything that needs to be filled out, read, or downloaded needs to be optimized for mobile.
SEO needs to be savored.
If you know anything about Search Engine Optimization, you’ll know that it’s one of the most important tools across the board. Creating specific pages geared toward the many levels of healthcare jobs is important when you’re hiring for specific jobs with even more specific qualifications. You want to make the search process as easy as possible for job seekers, so they find you and not the other guys. When jobs are more defined, those job seekers applying will be more targeted, which will eventually decrease the amount of resumes recruiters will have to shuffle through on a daily basis.
Invest in an ATS
This might seem pretty basic, but investing in an applicant tracking system (ATS) will save recruiters and sourcers an extensive amount of time. In order to maintain large candidate pools, recruiters need to be able to track, qualify, and hire best-fit candidates for each position. To avoid creating a revolving evergreen-type position, recruiters need to qualify each candidate based on the work environment and their individual qualifications. Skills testing will be discussed in Part 2, but as a follow-up for qualifying candidates, this method will help determine the best fit for a desired position. Stay tuned for a more in-depth look into How to Hire & Recruit for Healthcare in the second part of this series. In Part 2 we will take a deeper look into social integration, skills training, and assessment techniques to help create a better system for recruiting in healthcare.
Jessica Miller-Merrell, SPHR, is an author, speaker, Human Resources professional, and workplace social media expert who has a passion for recruiting, training, and all things social media. She is the president and CEO of Xceptional HR, and a leader in the HR community with more than 12 years of industry experience.The author of Tweet This! Twitter for Business, Jessica was named by HR Examiner as the second most influential recruiter on the Internet and the seventh most powerful woman on Twitter.She is a columnist for both SmartBrief and The Huffington Post, in addition to Blogging4Jobs and Human Resources One on One. Jessica has been interviewed for professional articles in CIO Magazine, Entrepreneur Magazine, SHRM’s HR Magazine, and on CBS.
Jessica earned a Senior Professional in Human Resources designation in 2008, and holds a bachelor’s degree in Anthropology and Business from Kansas State University. Originally from a small town in Kansas, Jessica currently lives near Oklahoma City with her husband, Greg and daughter, Ryleigh.