One of the fastest-growing recruiting trends in recent years has been social recruiting—searching and scouting people on social media networks, such as Facebook, LinkedIn, and Twitter—to fill open positions. With billions of people using social networks, it’s no wonder that recruiters are turning to them to find potential candidates.
One of the most popular social media networks, LinkedIn has made its niche more in the “professional” than the “social” world, attracting millions of professionals interested in networking for business and career purposes. Yet, recruiters aren’t only turning to LinkedIn to find talent. Based on sheer numbers, Facebook’s more than a billion active monthly users are hard to resist for recruiters. And Twitter’s growing popularity is also hard to ignore.
The next contender in the fight is Google Plus. Launched in 2011, Google Plus has become the second-largest social network, with more than 300 million active monthly users (much less than Facebook’s 1.19 billion, but slightly higher than Twitter’s reported 232 million active monthly users, and more than LinkedIn’s 184 million monthly unique visitors).
Google Plus provides another great channel for finding and recruiting candidates. Its platform offers some advantages and opportunities, such as unique search features (powered by the world’s largest search engine, no less) and a new way to connect with people and put your company’s brand out there.
As a recruiting tool, Google Plus has many “pluses,” such as:
Although its users have grown more quickly than those of any other social network, and it has many features that can be useful in recruiting, Google Plus hasn’t quite established itself as well as Facebook and LinkedIn have among the general public. Using it exclusively from other social networks in your recruiting might not be the best strategy, since you would be missing a big piece of the talent pie, simply due to the lack of active users.
However, if you’re looking for technology professionals—social media experts, IT professionals, software developers, etc.—then Google Plus should definitely be part of your recruiting arsenal, since its user base is skewed heavily toward those professions.
If social recruiting is part of your strategy, give Google Plus a chance. You may find it fits in very well with your needs, or it may turn into a backup option for you. As to whether Google Plus will surpass all of the other social networks to become the most effective tool for recruiting new talent, only time will tell.
International HR Director for OSF Global Services, Andreea is a veteran recruiter who has seen them all. She developed HR recruiting strategies and retention programs that guarantees the success of the company. She is a people person and she handles very easy new relationships with new employees, but her most interesting challenge is to find the middle way between company’s best interests and employee’s needs. To learn more about Andreea contact her on LinkedIn.