Over the past ten years, the role of the corporate recruiter has evolved dramatically—and for the better, I might add. The challenges that recruiters faced a decade ago when much of their focus was on the time-consuming process of going through resumes by hand—not to mention that we’re talking paper resumes here—have been eclipsed. Now, technology has advanced to make corporate recruiting more social in every aspect of the job.
Here are the top four things that we’ve seen evolve in the course of ten short years.
Even though there are a lot of people looking for work, when it comes to the highly skilled candidates you need, you’ll find that they hold a lot of weight today. This is especially true for startups and technology companies, who depend on a lean but highly functional staff. The talent war is real, and unless recruiters are willing to get into the ring, they won’t be able to land the best talent.
And with the two-way street of social media, candidates will review, directly compete with, or slander your company’s practices if something isn’t handled in a positive and responsive manner. No longer is throwing resumes into the black hole an acceptable practice, nor is not responding to emails about an open job requisition. You need to cover your bases and answer all inquiries, even if only with an automated response.
Before, recruiting meant cold-calling and employee-jacking, and the focus was never put on the company’s employer brand. There really wasn’t a need for this in the past, when companies were able to hire people left and right because of the health of the economy and the fact that technology jobs were in abundance. Recruiters today need to sell their employer brand while they are shopping for staff. This means telling the story of who you are as a company and why an employee would want to work for you over other companies.
Having the right technology to enable you to develop your program into something successful has never been more important then it is today. The HR tech industry has become increasingly integral to managing ROI and to recruiting more effectively. The type of technology available in today’s recruiting era, from online assessments to niche job boards, is light-years away from where it was ten years ago, and if you want to succeed you need to stay abreast of the new developments.
When Facebook launched over ten years ago, recruiters would never have believed that they would actually be holding virtual job fairs on it. But, fast forward to today—it’s happening, and it’s happening in the top-tier Fortune 500 companies. If you’re a recruiter and you’re not using social media, you’re doing something terribly wrong.
Like most of our world, corporate recruiting has been completely transformed by technology in the last ten years, and we’ve only scratched the surface of what’s out there. If you aren’t paying attention to the above-mentioned trends, you need to start doing so. You can’t fight the tide, and you’ll find that by embracing the changes you can get them to work to your advantage.
Jessica Miller-Merrell, SPHR, is an author, speaker, Human Resources professional, and workplace social media expert who has a passion for recruiting, training, and all things social media. She is the president and CEO of Xceptional HR, and a leader in the HR community with more than 12 years of industry experience. The author of Tweet This! Twitter for Business, Jessica was named by HR Examiner as the second most influential recruiter on the Internet and the seventh most powerful woman on Twitter. She is a columnist for both SmartBrief and The Huffington Post, in addition to Blogging4Jobs and Human Resources One on One. Jessica has been interviewed for professional articles in CIO Magazine, Entrepreneur Magazine, SHRM’s HR Magazine, and on CBS. Jessica earned a Senior Professional in Human Resources designation in 2008, and holds a bachelor’s degree in Anthropology and Business from Kansas State University. Originally from a small town in Kansas, Jessica currently lives near Oklahoma City with her husband, Greg and daughter, Ryleigh.